When it comes to testing the full app to make sure that every component, grid, animation, video, structure, and more work well together and making sure that the users achieve goals and complete task properly, testing the usability of the site is where we spent a portion of my time.
This type of testing dropped our ideas and brainstorming to one single design where I could moved forward and iterate from.
This form of usability research shows us and confirms our demographics.
At the early stages, I used heat maps to make sure that our hierarchy is properly designed. To guide the users on what tasks they need to complete first, second, and more.
