In 2016, in the beginning stages of Patient Discovery
A simple yet attractive color palette was made from partnering with My Amyloidosis Pathfinder (MAP).
One of main design element for Patient Discovery was a character that would serve as an actor to tell patient stories in videos, on the website, collaterals, prints, and more. Designing a frame I called "Frank" that would serve as a blueprint for other characters and personas was a huge milestone initiating the brand for the company.
Animations was a crucial part of Patient Discovery's brand to communicate visually and to increase interface attraction.
Using our character designs, video with user stories were created to explain areas in the platform, instruct patient about their illness, and for instructions around medication usage
At the first stages of Patient Discovery, I volunteered to develop the first iteration of My Amyloidosis pathfinder, that later its structured was used on Patient Discovery's Platform.
